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Launching country star Trisha Yearwood to megastardom required an astonishing collection of resources: acquiring the right handlers; developing a stronger. more sexual image and presence; deciding just how "country" to be. Gubernick gives readers a behind-the-scenes look at the making of this country star. Photos. HC: Morrow.
- Sales Rank: #3181499 in Books
- Published on: 1995-02
- Original language: English
- Number of items: 1
- Dimensions: 6.75" h x 4.25" w x 1.00" l,
- Binding: Paperback
From Publishers Weekly
This book is the product of seven months spent in the studio and on the road with Trisha Yearwood, in addition to an impressive amount of research into country music marketing. Gubernick ( Squandered Fortune ) portrays Yearwood as a warm and remarkably talented individual who also symbolizes the movement of the Nashville Sound from cottage industry into the mainstream of American music. (There are more than 2200 country-format radio stations today, compared with 81 in 1961.) With the enormous financial potential--and concomitant risk--riding on the success of one individual, Gubernick contends, it is no surprise that costumes, song selection, choice of studio and tour musicians and other aspects of Yearwood's packaging are carefully planned and controlled. Yearwood is shown as an active participant in these decisions. This study of Yearwood as a work-in-progress will appeal to fans and to the marketing community. Photos not seen by PW.
Copyright 1993 Reed Business Information, Inc.
From Library Journal
Although this book acquaints readers with country music star Yearwood, its focus is on the forces that create a star. Gubernick, an editor for Forbes magazine and author of Squandered Fortune: The Life and Times of Huntington Hartford ( LJ 1/91), details the gritty bus tours, frustrating recording sessions, competition for awards, glitzy Grand Ole Opry shows, business deals, and personal relationships that comprise Yearwood's day-to-day life. The author's thorough research and straightforward writing style produce a convincing portrait of the wear-and-tear of music stardom. This book will appeal to libraries serving fans of country music as well as those curious about the inner workings of the music business.
- Carol J. Binkowski, Bloomfield, N.J.
Copyright 1993 Reed Business Information, Inc.
From Kirkus Reviews
Engrossing account of the early career of a promising country singer, from small-town beginnings to careful grooming as potential superstar. Patricia Yearwood's fine first record, Trisha Yearwood (1991), followed years of careful prepping and self-management as a music- business major, backup singer, and lead singer in a bowling-alley band. But launching Yearwood to megastardom would require a higher order of resources: acquiring the right handlers; developing a stronger, more sexual image and presence; deciding just how ``country'' she should be. With a fine eye for detail and much wit, Gubernick (Squandered Fortune, 1990) chronicles this difficult process, highlighted by Yearwood's acquisition of Ken ``We Are The World'' Kragen as manager; endless, exhausting touring with her band; and efforts to get her sold on the Today show and through a new Revlon perfume. Gubernick also offers a fascinating account of the making of Yearwood's masterful second album, which drew high critical praise but disappointing sales. Along the way, the author brings us into contact with many of country's biggest figures and provides a solid history of the country-music industry. Throughout, Yearwood remains obscure--but in some ways that's fortunate, since our desire to know her draws us on. That we still don't know the budding superstar by book's end comes as no surprise: Gubernick has made clear how a sophisticated star-making machinery can obscure both message and messenger, sometimes despite the best intentions of talented handlers. An illuminating investigation of country music--and of the ``product placement'' that shapes it. (Sixteen pages of b&w photographs) -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Great Insight
By Robert Workman
It's been a few years since I read this book, but I was impressed with how thorough and inside the book got. It never descended into gossip or tabloid journalism. It's as close to actually being in the country music industry as one can get. You don't have to be a fan of Trisha Yearwood to appreciate it (though if you're not, you'll defnitely be curious about her after you're done). It's a fascinating and insightful look into the business of making music.
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